GOOGLE NIGERIA AND SME100NIGERIA TRAIN NIGERIAN FEMALE ENTREPRENEURS ON DIGITAL MARKETING SKILL

GOOGLE NIGERIA AND SME100NIGERIA TRAIN NIGERIAN FEMALE ENTREPRENEURS ON DIGITAL MARKETING SKILL

SME100 Nigeria in partnership with Google Nigeria organised a Digital Marketing Training for Female Entrepreneurs on Friday, 19th of May, 2017 at Mulliner Towers, 39 Kingsway road, Ikoyi, Lagos. 9am-12noon.

The training was one of the initiatives of SME100 Nigeria to provide digital skills for SMEs in Nigeria. The objective of the training was to empower female entrepreneurs with adequate digital marketing skills and knowledge to help grow their business and reach more customers. There was a high turnout of female entrepreneurs across various sectors in attendance.

The country manager for Google Nigeria, Juliet Ehimuan while addressing the participants spoke on the importance and benefits of going digital in this time and age. “Digital is integrated with everything and there’s a growth in Nigerians getting online.” she said.  Speaking on Entrepreneurship, she said that entrepreneurship plays a key role in national development and Google is passionate about the growth of entrepreneurship.

The participants were trained on how to integrate digital marketing in their businesses, how to build an online presence for their businesses, understanding their target audience, search engine marketing and optimization, email marketing and so much more. They were also drilled on how to uses Google tools for their business.

The Executive Director of SME100 Nigeria, Mr Charles Odii advised the participants to take their businesses further by putting it online where they can reach more potential customers.  

SME100 Nigeria is an institution that inspires, empowers and equips entrepreneurs in Nigeria for business success by providing them with 5 key requirements; Education, Mentoring, Access to Finance, Markets and Networks.

   

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